Case Study: Where to Place the Hard Rock Café (pp.363–364 of Operations Management: Sustainability and Supp…
- From Munday’s Standard Market Research checklist, select any other four categories, such as population (A1), hotels (B2), or restaurants/nightclub (D), and provide three subcategories that should be evaluated. (See item C1 [airport] for a guide.)
- Why does Hard Rock put such serious effort into its location analysis?
- Under what conditions do you think Hard Rock prefers to franchise a café?