2 to 3 Pages Marketing Plan if JC Penny Introduced food product into JC Penny.

2 to 3 Pages Marketing Plan if JC Penny Introduced food products into JC Penny. and If JCPenny were to partner up with a grocery store chain, particularly Albertson’s

1. Executive Summary.

2. Brief Description of JC Penny.

3. Overview of current situation.

4. Overview of your marketing initiative.

5. Objectives.

6. Situation Analysis.

7. Market Summary.

8. SWOT Analysis.

9. Competition.

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