Resource: The Practice of Public Relations, Ch. 3, Ch. 5, Ch. 6, Ch. 13, and Ch. 17
- The Practice of Public Relations, Ch. 17
Select one of the following case studies to read and do research on from The Practice of Public Relations:
- Race Relations with that Soy Latte? (page 59)
- Uber Success Brings PR Problems (page 102)
- Ethical Hammer Falls on Daddy Huxtable (page 124)
- Up Your Bucket for a Wonderful Cause (page 287)
- The Rise and Fall of Queen Martha (page 371)
Write a 700- to 1,050-word paper and respond to the questions at the end of your selected case study to form the basis for your response.
- What went well regarding the PR response to the situation?
- What might you have recommended to improve the response?
- Cite PR concepts from your text, ERRs, or other sources to support the points you are making.
Include two references with your paper.
Format your paper consistent with APA guidelines.