Assessment
Conduct an environmental scan and write an assessment in which you focus on both the internal and external factors that could affect your success within your chosen industry.
Note: Developing a strategic plan requires specific steps that need to be executed in a sequence. The assessments in this course are presented in order and should be completed in sequence.
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An environmental scan allows you to identify the trends (technical, social, political, economic, and so on), issues, and other factors that are most likely to affect a given industry, thereby helping you determine a strategy for dealing with potential changes.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies:
- Competency 3: Communicate effectively.
- Write coherently to support a central idea in appropriate format with correct grammar, usage, and mechanics.
- Competency 4: Plan strategically.
- Describe strategies to use SWOT analysis to improve competitive advantage.
- Competency 5: Employ high-performance business management techniques.
- Analyze strengths to determine competitive advantages.
- Analyze opportunities that may be leveraged for competitive advantage.
- Analyze threats to competitive advantage.
- Competency 6: Solve problems within professional standards.
- Analyze weaknesses to determine areas for improvement.
