Benchmark – Strategic Plan Part 2: External and Internal Assessment

For the Strategic Plan assignment, you will work throughout the course to create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization’s competitive advantage.

Complete Part 2 of the Strategic Plan assignment according to the directions in the Part 2: External and Internal Assessment section of the “Strategic Plan” resource.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Benchmark – Strategic Plan Part 2: External and Internal Assessment

1
Unsatisfactory
0.00%

2
Less than Satisfactory
74.00%

3
Satisfactory
79.00%

4
Good
87.00%

5
Excellent
100.00%

100.0 %Content

15.0 %Description of Environmental Scan

A description of what you learned about the industry and your organization is not included.

A description of what you learned about the industry and your organization is included, but lacks sufficient detail. Subject knowledge is unclear or inconsistent.

A description of what you learned about the industry and your organization is included. Some subject knowledge is evident.

A description of what you learned about the industry and your organization is included. Subject knowledge is competent.

A description of what you learned about the industry and your organization is included. Description demonstrates comprehensive subject knowledge and understanding.

15.0 %External and Internal Assessment Tools

Appendix of external and internal assessment tools is not included. An explanation of how you applied the results of your internal and external assessment tools is not included.

Appendix of external and internal assessment tools is included. An explanation of how you applied the results of your internal and external assessment tools is included, yet does not include sufficient detail to support claims or findings. Subject knowledge is unclear or inconsistent.

Appendix of external and internal assessment tools is included. An explanation of how you applied the results of your internal and external assessment tools is included. Some subject knowledge is evident.

Appendix of external and internal assessment tools is included. An explanation of how you applied the results of your internal and external assessment tools is included. Detailed examples and evidence are included. Subject knowledge is competent.

Appendix of external and internal assessment tools is included. An explanation of how you applied the results of your internal and external assessment tools is included. External and internal assessment includes relevant examples and applicable insight and demonstrates comprehensive subject knowledge and understanding.

15.0 %Key Issues

An explanation of how what you learned has challenges or supports your original vision/concept is not included. An explanation of what has emerged from your learning is not included.

An explanation of how what you learned has challenges or supports your original vision/concept is included. An explanation of what has emerged from your learning is included, however, the explanation lacks clarity. Subject knowledge is unclear or inconsistent.

An explanation of how what you learned has challenges or supports your original vision/concept is included. An explanation of what is has emerged from your learning is included. Some subject knowledge is evident.

An explanation of how what you learned has challenges or supports your original vision/concept is included. An explanation of what has emerged from your learning is included. Detailed examples and evidence are included. Subject knowledge is competent.

An explanation of how what you learned has challenges or supports your original vision/concept is included. An explanation of what has emerged from your learning is included. Key issues provide relevant examples and applicable insight. Plan demonstrates comprehensive subject knowledge and understanding.

15.0 %Outline

An outline of the preliminary strategic plan is not included. In addition, the selected organization?s culture within the context of implementing the strategic plan is not considered.

An outline of the preliminary strategic plan is included. In addition, the selected organization?s culture within the context of implementing the strategic plan is considered, however, the outline is fraught with gaps. Subject knowledge is unclear

An outline of the preliminary strategic plan is included. In addition, the selected organization?s culture within the context of implementing the strategic plan is considered. Some subject knowledge is evident.

An outline of the preliminary strategic plan is included. In addition, the selected organization?s culture within the context of implementing the strategic plan is considered. Detailed examples and evidence are included. Subject knowledge is competent.

An outline of the preliminary strategic plan is included. In addition, the selected organization?s culture within the context of implementing the strategic plan is considered. The outline includes relevant examples and applicable insight and demonstrates comprehensive subject knowledge and understanding.

10.0 %Presentation of Content

The content lacks a clear point of view and logical sequence of information. Includes little persuasive information. Sequencing of ideas is unclear.

The content is vague in conveying a point of view and does not create a strong sense of purpose. Includes some persuasive information.

The presentation slides are generally competent, but ideas may show some inconsistency in organization or in their relationships to each other.

The content is written with a logical progression of ideas and supporting information exhibiting a unity, coherence, and cohesiveness. Includes persuasive information from reliable sources.

The content is written clearly and concisely. Ideas universally progress and relate to each other. The project includes motivating questions and advanced organizers. The project gives the audience a clear sense of the main idea.

10.0 %Layout

The layout is cluttered, confusing, and does not use spacing, headings, and subheadings to enhance the readability. The text is extremely difficult to read with long blocks of text, small point size for fonts, and inappropriate contrasting colors. Poor use of headings, subheadings, indentations, or bold formatting is evident.

The layout shows some structure, but appears cluttered and busy or distracting with large gaps of white space or a distracting background. Overall readability is difficult due to lengthy paragraphs, too many different fonts, dark or busy background, overuse of bold, or lack of appropriate indentations of text.

The layout uses horizontal and vertical white space appropriately. Sometimes the fonts are easy to read, but in a few places the use of fonts, italics, bold, long paragraphs, color, or busy background detracts and does not enhance readability.

The layout background and text complement each other and enable the content to be easily read. The fonts are easy to read and point size varies appropriately for headings and text.

The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point. The background and colors enhance the readability of the text.

10.0 %Language Use and Audience Awareness (includes sentence construction, word choice, etc.)

Inappropriate word choice and lack of variety in language use are evident. Writer appears to be unaware of audience. Use of primer prose indicates writer either does not apply figures of speech or uses them inappropriately.

Some distracting inconsistencies in language choice (register) or word choice are present. The writer exhibits some lack of control in using figures of speech appropriately.

Language is appropriate to the targeted audience for the most part.

The writer is clearly aware of audience, uses a variety of appropriate vocabulary for the targeted audience, and uses figures of speech to communicate clearly.

The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope.

5.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)

Slide errors are pervasive enough that they impede communication of meaning.

Frequent and repetitive mechanical errors distract the reader.

Some mechanical errors or typos are present, but they are not overly distracting to the reader.

Slides are largely free of mechanical errors, although a few may be present.

Writer is clearly in control of standard, written, academic English.

5.0 %Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)

Sources are not documented.

Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors.

Sources are documented, as appropriate to assignment and style, although some formatting errors may be present.

Sources are documented, as appropriate to assignment and style, and format is mostly correct.

Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

100 %Total Weightage

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