Blue Ocean Strategy Case study

Provided: Original Case study article, Original Requirement.

Objectives:

• To build upon our discovery thus far as to ways marketing strategies can create uncontested markets for brands / companies that offer new value to customers while also reducing companies’ costs.

• Relate concept of systems thinking / systems theory to a career in marketing management

Step 1 – Research the concept of systems or systematic thinking

Step 2: Read the Blue Ocean article/case study and write a brief reaction paper

Step 3: Answer this question

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