Business Communication Unit 4

• Responses must be submitted as a MS Word Document only, typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point type size.

Undergraduate courses: 350 – 500 words or 1 – 2 pages. 

Plagiarism All work must be free of any form of plagiarism. Put written answers into your own words. Do not simply cut and paste your answers from the Internet and do not copy your answers from the textbook. Be sure to refer to the course syllabus for more details on plagiarism and proper citation styles.

Please answer ONE of the following:      Your choice of question

 • Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type). • Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion).

1. How does the primary function of upward-flowing communication differ from that of downward-  flowing communication?

2. Briefly describe the circumstances in which the yardstick approach would be particularly useful  for organizing your proposal and provide an example of a report that would benefit from this  organizational approach.

3. Briefly explain the primary difference between linking and embedding files in business reports.

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