California Baptist Southwest Airlines Organizational Leadership Case Discussion

Reading – Case Study:

Southwest Airlines: In a Different World

BOOKS:

Kotter, John. (2012) Leading Change, With a New Preface by the Author. Publisher: Harvard Business Review Press. ISBN: 978-1-4221-8643-5

Multiple Authors. (2011) HBR’s 10 Must Reads on Change Management. Publisher: Harvard Business Review Press. ISBN: 978-1-4221-5800-5

Heskett, James L. and Sasser, W. Earl. (2010) Southwest Airlines: In a Different World. Publisher: Harvard Business Review Press. Product No.: 910419-PDF-ENG

Judge, William Q. and Hill, Linda A. (2013) Change Management Simulation: Power and Influence V2. Publisher: Harvard Business Review Press. Product No.: 4345-HTM-ENG


Final Case Analysis – Capstone Paper

In the Final Case Analysis Project (Critical Assignment), each student should:

1. Write a clear introduction, describe the organization, and give the background of the case.

2. Articulate a clear analysis of the core strategy and differentiation strategy the organization has implemented.

3. Articulate a clear analysis using multiple (5 or more) concepts, models, processes, or theories studied.

4. Make your recommendation and thoroughly discuss rationale for the recommendation. Clearly identify anticipated outcomes and provides supporting rationale for outcomes.

5. Write well – is APA Formatted with no errors, contains 7 or more references, and contains no grammatical errors.

The Grading Rubric has been posted below for reference.

Final Case Analysis Project (Critical Assignment): The intent of the paper is to provide students the opportunity to further explore topics from the course, demonstrate an informed understanding of the topics, and apply relevant knowledge to analyzing and evaluating the case. It must provide an in-depth analysis of the Harvard Business Publishing case study titled, Southwest Airlines: In a Different World. The final case analysis must be at least eight pages in length with Times New Roman font, 12-point in type size. Title and reference pages do not count toward the eight page requirement and is due on Week 8 Day 5.

RUBRIC

Performance Levels

Dimensions &
(CLO/SLO Addressed)

Exemplary

Accomplished

Developing

Beginning

Score

Dimension 1

Introduction

Description of the organization

Background of the Case

CLO-5.1

SLO-1.1, 6.3, 6.4

Excellent introduction, description of the organization, and background of the case; contains no errors.

Good introduction, description of the organization, and background of the case; may contain a minor error.

Fair introduction, description of the organization, and background of the case; may contain several minor errors.

Weak introduction, description of the organization, and background of the case; contains major error(s) and/or several minor errors.

Exemplary – 20

Accomp – 15

Developing – 10

Beginning – 5

Dimension 2

Core Strategy and Differentiation Strategy

CLO-1.3, 5.1

SLO-6.1, 10.1

Excellent analysis of core strategy and differentiation strategy the organization has implemented; contains no errors.

Good analysis of core strategy and differentiation strategy the organization has implemented; may contain minor errors.

Fair analysis of core strategy and differentiation strategy the organization has implemented; contains several minor errors or a major error.

Weak analysis of core strategy and differentiation strategy the organization has implemented; either incorrectly or does not attempt to analyze core strategy and differentiation strategy.

Exemplary – 20

Accomp – 15

Developing – 10

Beginning – 5

Dimension 3

Change Analysis

CLO-5.2, 5.3

SLO-6.1-6.3

Excellent change analysis using multiple (5 or more) concepts, models, processes, or theories studied; contains no errors.

Good change analysis using multiple (3-4) concepts, models, processes, or theories studied; may contain minor errors.

Fair change analysis using (1-2) concepts, models, processes, or theories studied; contains several minor errors or a major error.

Weak change analysis; contains major error(s) and/or several minor errors or does not attempt to analyze change.

Exemplary – 40

Accomp – 30

Developing – 20

Beginning – 10

Dimension 4

Recommendations

CLO-5.1-5.3

SLO-10.1-10.2

Make your recommendation and thoroughly discuss rationale for the best recommendation. Clearly identifies anticipated outcomes. Provides supporting rationale for outcomes.

Discusses rationale for the best recommendation. Identifies anticipated outcomes. Provides supporting rationale for outcomes.

Limited discussion on the rationale for the best recommendation. Limited discussion on anticipated outcomes. Provides limited supporting rationale for outcomes.

No discussion on the rationale for the best recommendation. No discussion on anticipated outcomes.

Exemplary – 20

Accomp – 15

Developing – 10

Beginning – 5

Dimension 5

Quality of writing, referencing & formatting

CLO- 5.1

SLO-1.1-1.8

Paper contains all of the following:

  1. Is APA Formatted with no errors
  2. Contains 7 or more references

Contains no grammatical errors

Paper contains all of the following:

  1. Is APA Formatted with minor errors (1-2)
  2. Contains 5 or more references

Contains 1-2 grammatical errors

Paper contains all of the following:

  1. Is APA Formatted with several errors
  2. Contains 3 or more references
  3. Contains many grammatical errors.

Paper contains all of the following:

  1. Is APA Formatted with many errors
  2. Contains less than 3 references
  3. Contains many grammatical errors.

Exemplary – 20

Accomp – 15

Developing – 10

Beginning – 5

Total

120

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