CASE # 7 you work for a magazine that has a rather quot;familyquot; reputation. your job is to solicit advertising, but this month you are behind…
CASE # 7
you work for a magazine that has a rather “family” reputation. your job is to solicit advertising, but this month you are behind in your sales. A cigarette company offers to advertise in your paper. Their order would not only help you achieve your monthly sales goal, but will help you earn a huge bonus check for the month
STEPS IN SOLVING A CASE STUDY
Analysis should include these sequential steps:
- presentation of the facts surrounding the case
- Identification of the key issues
- Listing of alternative courses of action
- Recommendation of the best course of action
