CASE # 7 you work for a magazine that has a rather quot;familyquot; reputation. your job is to solicit advertising, but this month you are behind…

CASE # 7

you work for a magazine that has a rather “family” reputation. your job is to solicit advertising, but this month you are behind in your sales. A cigarette company offers to advertise in your paper. Their order would not only help you achieve your monthly sales goal, but will help you earn a huge bonus check for the month

STEPS IN SOLVING A CASE STUDY

Analysis should include these sequential steps:

  1. presentation of the facts surrounding the case
  2. Identification of the key issues
  3. Listing of alternative courses of action
  4. Recommendation of the best course of action

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