Case study in marketing, marketing homework help

Read the case study on page 464 Automotive Headlamps II

Prepare a one-page answer for each question listed below. Format is MS Word, Single Spaced, 12 pt:

  • How would you overcome the objections of the GM Guide Lamp Division?
  • What approaches would you take with other potential customers?
  • What are the key factors likely to determine success in this application?
  • What are the lessons learned from this case?

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