Compelling Presentations

Compelling Presentations

Compelling Presentations: Deck Design

What is a PowerPoint deck for?

Standalone Decks not a presentation

Similar to a memo, but more visual

Convey the full argument without presenter

Presentation Decks

Support the presenter

Emphasize key points

Provide visual evidence or explanation

Presentation Mantra You are the presentation

Focus is on you, not only the slide

PowerPoint Design Tips

Deliver 1 key point per slide

Balance text & images

Use color strategically

Aim for legibility

Balance Text and Images

Limit text

Your audience CANNOT both read what you have on slides AND listen to you


Imagine text/image size= weight

The larger the text, the heavier it is

The large the image, the heavier it is

Balance the slide around its center point

39273374323500The Communication Process:

5470497159937use this slide design for a presentation deck

Visual with smart art boxes connected by arrows

Icons of thought bubbles for the abstract idea that being sent to the receiver

Colors contrast to emphasize the message

The center point of the slide creates a balance around the center point

What is Tone in Writing?

Ex emojis as a metaphor for tone ????

Use midpoint!

Avoid “I” strain too many “I” in the conversation

Where Can You Find Images?


Icon, Smart Art recommended for lists! And/or Chart

Free HQ (high-quality) images:

Unsplash, Pexels, Burst.shopify

Use Color Strategically

Use company colors or relevant color schemes

Keep colors to a minimum

Use a minimum number of colors on slide design & keep those colors consistent

Aim for high contrast (think: emphasis)


44204567172700Contrast for Active Voice

Draw emphasis

Active voice maintains cause-effect chronology

Aim for Legibility

Use easily readable fonts

Sans-serif is best [Verdana, Arial]

Easier to read when projected

Serif can work, but is better for standalone decks [Times New Roman, Georgia]

Avoid hard to read fonts or unprofessional fonts

458724019113500Choosing a font size

Presentation deck must have larger fonts

Standalone deck smaller fonts

Virtual or in-person?

In-person larger fonts

Virtual you can get away with slightly smaller fonts

Small or large gathering?

500 people bigger font; small gathering smaller fonts

How much text? Any images?

Create a weight with the text to balance image

Compelling Presentations: Structuring Your Presentation

Tips for structuring your presentation:

Open with the One-Minute (or less)

Cups of TEA

Conclude (close) with a recommendation

The One-Minute Introduction

Open with Importance or relevance

Hook with an anecdote, question, or surprise

Establish context/Goal and recommendation

Overview of why your presenting & what you’re presenting

Include an Agenda

What are the points you’re going to cover throughout the presentationFor Each Point: A Cup of TEA

Takeaway: your key point

Lead each key point with a takeaway

Evidence or explanation

Then support the key point with evidence or an explanation

Action: transition to next main point

And conclude that point with an action step

Can be a transition to the next key point

Or a transition to the overall recommendation

43487849213100Example or TEA

The action helps transition to the next main takeaway

Next main takeaway: introducing measures that reach all client classes to reduce churn

3. Closing Recommendation (one minute or less)

Summary of key points

Repeated recommendation (if necessary)

Action from audience (if necessary) must be specific: what do you want your audience exactly to do next

Presentation Mantra Deliver only one Takeaway per slide

Note: work in steps

Avoid data-dump

Use the TEA method to allow your presentation to build

Use transitions & signposts to guide your audience

Signpost Slide titles

Helps the reader understand where we are & where we’re going

The secret to Delivering Compelling Presentation

The Secret Practice


Know the place and setup know the layout of the room and space

If zoom setup your place well before practicing: know where you’re going to stand, the lighting, what your backdrop will be like, how you’re going to get the camera up to your eye level, how you’re going to get the angle right

Memorize your key points (not a script)


If you’re off script, you’re fucked, Memorizing & reciting the script you sound like a robot

Plan out your transitions

Transition from one slide to the next is tricky & very important to figure out

Anticipate questions

Create extra slides at the end of your presentation you’ll have them to go to b/c it’s certain a question will come up


Stand up & present

Speak out loud

Practice eye contact

Practice connecting with people in the room & get their feedback so you can improve the presentation before you give the presentation to the decision makers you present to

Practice Again… And Again… And Again… And Again

Compelling Presentations: Poise

Poise: Graceful and elegant bearing in a person; composure and dignity of manner

How you are perceived by your audience

Poise- Your GoalConfidence & connection

Project your confidence and connect with everyone in the room

Poise- Confidence and Connection

Eye Contact

Make meaningful connection With all participants

Follow the 3-second rule:

as you’re looking eyes to eyes, looking at the people you’re talking to do a 3-count

too little contactcomes off as nervous

too intense eye contactcomes off as intimidating or overbearing


Looking down, Looking off in the distance, Quick glances/scanning, Staring at a screen or monitor

Need to Check the slide?

That’s OK

Follow these 3 steps If you need to check the slide:

1. Target take moment to look at the slide & remember where you are or what your next point is

2. Turn back to the audience and make eye contact

3. Talkthen begin talking again


Project your voice one to two levels above normal speaking

Vary inflection and pace strategically

You can get louder for your key points

Or speak slowly and lower voice for emphasis or key point

Aim for conversational tone

Varying inflection & pace creates a conversational tone to your delivery


Speaking too fast

Speaking too quietly

Using fillers: um, uh, y’know, right?

Compelling Presentations: Presence

Presence: the impressive manner or appearance of a person

Presence- Your Goal Confidence & Composure



Feet shoulder width apart

Weight evenly distributed

Feet & shoulders facing the audience

Arms relaxed at your side

NO BARRIER between you & your audience





Arms crossed, hands crossed “the monk”, “fig leaf”, robot (two armed or one armed), popping your hip (leads to rocking), hands at your hip

Situationally Appropriate:

Hands at your hips “the enforcer” if you REALLY need to make a powerful point

Hands behind the back indicates openness & willingness to listen

Great for your Q&A portion of the presentation

ONE Hand in the pocket creates a relaxed confidence; but no slouching, or shifting too much weight


Natural gesture

Dynamic gesture when aligned with your speech, NOT repetitious

Emphatic gesture for key points

ALL gestures in the gesture box shoulder height, close to the body, above the waist


Low gestures

Hand waiving

Awkward movements

Compelling Presentations: Adapting to Virtual


Adapting Practice to Virtual

Connect with friends to practice

Use the same program (skype, zoom) as you will for the presentation

Test camera, microphone, lighting about an hour before you present

Poise- Confidence & Connection

Eye contact


Adapting Poise to Virtual

Less projection necessary

Test your mic setting in advance

Speak with animated inflection

“eye contact” is with your camera

Make consistent eye contact

Looks away (to people on the screen) are welcomed breaks the eye contact so you’re not intensely looking into the camera

Presence: Stance and Gesture

Adapting Presence to Virtual

Stand up, with camera at eye-level

Avoid angling your camera up or down, either adds distortion

Keep gestures high and in frame

“Gesture box” is higher and smaller due to framing

Use facial expressions for emphasis

In a virtual presentation, you’re always in close-up

Setting Up Your Space

Ensure bright, even lighting

Raise your camera to eye-level with square framing

Use a natural, but minimal background

Outside is OK

Better blank wall w. minimal distractions

"Order a similar paper and get 15% discount on your first order with us
Use the following coupon

Order Now