Crafting and Executing Strategy discussion

Using case 14 from the textbook:

Crafting and Executing Strategy

Thompson, Peteraf, Gamble, and Strickland (19th edition)

Answer the following question:

The Iphone and the Ipad are key to Apple.  What recommendations would you make to allow Apple to strengthen its position in these important product segments?

(use a plain MS powerpoint (4-5 slides)for presentation and prepare a 3-4 minute written accompaniment)

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