Using case 14 from the textbook:
Crafting and Executing Strategy
Thompson, Peteraf, Gamble, and Strickland (19th edition)
Answer the following question:
The Iphone and the Ipad are key to Apple. What recommendations would you make to allow Apple to strengthen its position in these important product segments?
(use a plain MS powerpoint (4-5 slides)for presentation and prepare a 3-4 minute written accompaniment)