Define and discuss the following elements of web analytics: Goals, events, and key performance indicators (KPI). Provide a couple examples of each.

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  • Define and discuss the following elements of web analytics: Goals, events, and key performance indicators (KPI). Provide a couple examples of each. Do some research on Google Analytics and describe how companies are utilizing analytics to increase business and retain customers.  Finally, offer a critical evaluation of where you see this reliance on data going in the future. 

Paper Guidelines

  • The paper should be 3-4 pages in length, in your own words, properly cite any outside resources. 
  • 1″ margins and Times Roman Font, 12-point, or something comparable
  • Use at least 2 sources, other than the textbooks, to strengthen your arguments, points, etc.  

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