Devise a strategic plan based on the environmental analysis and findings: · Evaluation of the different types of strategic directions available to the organisation. · Justify and recommend the most appropriate growth platform and strategies.

Assignment Brief

Unit Number and Title 32 BUSINESS STRATEGY
Start Date 04-02-18
Hand In Deadline 03-03-18
Assessor Name Ms. Annu CHarikar
Assignment No ONE
Purpose of this assignment

To develop awareness of the different kinds of strategy, which could be used in operational, tactical or strategic role for an organisation. Students will learn different theories, models and concepts and directions. This assignment will help them develop sufficient knowledge and understanding of strategy to make a positive, efficient and effective contribution to the development of business plans and operational direction by having specific input into an organisation decision-making and planning.

Assignment Description

This Assignment covers the Learning outcomes LO1, LO2, LO3 and LO4.

Preparation guidelines

· The report should be grammatically correct and word processed.

· The written report must be presented in a professional manner, with FORM 1, front page, contents page, page numbering, bibliography and annexes.

· Use the Font as Arial size 11 and 1.5 line spacing.

· Identify any references and Use the Harvard referencing system.

· Complete the Form 1 page and sign the statement of authenticity.

· You will pass the assignment only if you achieve all Pass criteria. Student must provide evidence that learning outcomes of the subject have been met.

· Assignment will be checked for Plagiarism. Appropriate Actions may be taken as per College / Edexcel Plagiarism Policy.

Good practice

· Make backup of your work in different media (hard disk, memory stick etc) to avoid distress for loss or damage of your original copy.

· Make an extra hardcopy of your work submitted for your own reference or later use.


You have been recruited as a Corporate Strategy Manager by a well-known large global organisation [An organisation of your choice. Working students can use their own place of work, if appropriate]. You have been asked to produce an environmental analysis and strategic growth management plan based on the use of recognised internal and external analytical tools.

Part A:

You are to complete an internal and external analysis that provides a basis for strategic planning:

· Analysis will include a PEST/LE and SWOT analysis of the organisation and an analysis of the organisation’s capabilities.

· Analysis of the competitive environment using Porter’s Five Forces model.

Part B:

Devise a strategic plan based on the environmental analysis and findings:

· Evaluation of the different types of strategic directions available to the organisation.

· Justify and recommend the most appropriate growth platform and strategies.

· Produce a strategic management plan with strategies, objectives and tactics.

Submission Format for Task 1:

The submission is in the form of a strategic management plan report. This should be written in a concise, formal business style. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 3,000–3,500 words, although you will not be penalised for exceeding the total word limit.

Learning Outcomes and Assessment Criteria
Learning Outcome Pass Merit Distinction
LO1 Analyse the impact and influence which the macro environment has on an organisation. P1 Applying appropriate frameworks to analyse the macro environment for a given organisation. M1 Critically analyse the macro environment to determine and inform strategic management decisions. D1 Critique and Interpret information and data, applying environmental and competitive analysis to produce a set of valid strategic directions, objectives and tactical actions.
LO2 Assess an organisations internal environment and capabilities. P2 Using appropriate frameworks analyse the internal environment and capabilities of a given organisation. M2 Critically analyse the internal environment to assess strengths and weaknesses of an organisations internal capabilities, structure and skill set.
LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector. P3 Applying Porter’s Five Forces model to evaluate the competitive forces of a given market sector for an organisation. M3 Devise appropriate strategies to improve competitive edge and market position based on the outcomes.
LO4 Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation. P4 Applying a range of theories, concepts and models, interpret and devise strategic planning for a given organisation. M4 Produce a strategic management plan that has tangible and tactical strategic priorities and objectives.

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