Theodore Levitt recommended in the “Marketing Myopia” article “that organizations define their industries broadly (in new and defining ways, and) take advantage of growth opportunities. Using the archetypes of the railroads (and Hollywood movies), Mr. Levitt showed how they declined inevitably as technology advanced because they defined themselves too narrowly. To continue growing, companies must ascertain and act on their customers’ needs and desires, not bank on the presumptive longevity of their products.” Provide an example of a company that uses a broad-based industry definition. Consider examples like Tesla, Netflix or similar. How can the organization you selected ensure continued growth?
Include at least one reference.