Discussion: I have found an article that I think will work but I’m not sure.

October 30, 2020/in Business and Finance 2 /by Brainy

Discussion: Pricing―One of the 4 P’s

I need help with these question please. I have found an article that I think will work but I’m not sure. I am including the URL for it (if it won’t work I’m not sure what other article to use for this). https://www.forbes.com/sites/keithlevy/2011/11/30/price-marketings-most-delicate-p/#599a62f4397f

Discuss the key purpose of the article in relation to the pricing component of the Marketing Mix.
Identify two pricing concepts that you learned from reading this article.
From the perspective of a professional, what impact does the information on pricing in this article have on the marketplace?
From the perspective of a consumer, what impact might the pricing concepts in the article have on the buying decisions of consumers?
How might this information on pricing affect you personally?