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Problem 10-3A (Part Level Submission)

Problem 10-6A

Problem 10-7A (Part Level Submission)

You and your family have agreed on three specific goals for the social media activities you will plan and implement: (1) to increase exposure to the store and its products and services, (2) to provide content that customers value, and (3) to attract shoppers to the store. Based on these three goals, should you invest time and money in developing a social game, or not? Select the answer that explains your decision.

You are working on a plan for social media marketing to supplement your family’s traditional store advertising. Which of the following is not a tool for inbound marketing via social media?

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