Strategic Management

Case Study Presentation. Each student is required to prepare a case study for presentation at the end of the semester. The subject of the case study will be an organization that the student has access to so as to be able to speak with a principal of the organization. Papers will be a minimum of 15 double spaced pages in length and no more than 25 in length excluding title page, references and appendices.  All graphs, pictures, and tables are to be placed in the appendix and then referenced in the paper. Lastly the paper is to be written in the third person.


1. Content:     Supports major points with well thought out ideas and examples. Able to appropriately integrate Case Study Method processes/steps as well as course concepts as per assignment guidelines.  Critical thinking: Discussion and conclusions based on objective analysis of issue or topic. Relates and integrates ideas, insights and examples into written work to support presented data.

2. Style:           Introduction previews major points and what the writer(s) will accomplish.  Body includes two to three major points.  Major points are supported and are organized in a logical fashion.  Ideas are stated clearly and concisely.  Conclusion is logical and flows from the body of the paper. Conclusion summarizes major points.  Each paragraph is clear and contains one major idea.  Paragraph transitions are present and maintain the flow of thought.  Sentences are complete, clear and concise.

 3. Format:     Utilize either APA or MLA guidelines for: Typing, Margins, Pagination, and title page.

Text citations and reference page present in the paper and in accordance with APA or MLA style.  Rules of grammar and punctuation are followed.  No spelling errors – the paper has obviously been proofread.


                                                Points   Topic

20       SWOT

20       Porter 5

20       PEST

15       Grammar / Spelling / Formatting

20       Chapter coverage

05       Recommendation / Conclusion

100 possible points with a 2 point per page deduction under 20 pages

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