Globalization Strategies (Chick- Fila)(Europe)
Your team is responsible for assessing the feasibility of expanding operations into a global market.
Select a company that currently does not have global presence in Europe. You will need to determine which region you want to consider for this expansion and select a specific country within the selected region.
Prepare 2-3-slide presentation with speaker notes that addresses the following:
- Benefits of expanding operations into the new market
- Supply Chain challenges of establishing a new global market including the following
- Infrastructure Concerns
- Include supporting graphics to further address the team’s considerations.
- Include recommendations regarding supply chain professional staffing requirements.