Globalization Strategies (Chick- Fila)(Europe)

Your team is responsible for assessing the feasibility of expanding operations into a global market.

Select a company that currently does not have global presence in Europe. You will need to determine which region you want to consider for this expansion and select a specific country within the selected region.

Prepare 2-3-slide presentation with speaker notes that addresses the following:

  • Benefits of expanding operations into the new market
  • Supply Chain challenges of establishing a new global market including the following
    • Infrastructure Concerns
    • Include supporting graphics to further address the team’s considerations.
    • Include recommendations regarding supply chain professional staffing requirements.

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