identify trends and market developments and their potential impacts on the business

You will write a draft report on an organisation for which you can access sufficient marketing data. You will use the same organisation for Assessment Task 2, so make sure you have access to a marketing plan and market data for this organisation. The organisation may be one you work for, one with which you are familiar, or another as negotiated with the facilitator.The draft report should identify trends and market developments and their potential impacts on the business, review comparative business performance and identify any potential opportunities and threats to the organisation’s market share.


 

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