Select a Fortune 500 company in which you are interested.
Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected company’s management team.
Address the following in your paper:
- Define market research.
- If your selected company uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the company using the provided template.
- If your selected company does not currently use marketing research, describe the different types of marketing research that would be beneficial to the company.
Format your paper consistent with APA guidelines.