Importance of Marketing Research

Select a Fortune 500 company in which you are interested.

Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected company’s management team.

Address the following in your paper:

  • Define market research.
  • If your selected company uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the company using the provided template.
  • If your selected company does not currently use marketing research, describe the different types of marketing research that would be beneficial to the company.

Format your paper consistent with APA guidelines.

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