In 1997, Apple, Inc., supported its “Think Different” marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.

Find a copy of this commercial, also known as the “Crazy Ones” commercial, on the Internet and watch it.

Choose three individuals from among these 17 creative thinkers. Research them.

What did each of the individuals contribute to the world?
How was each of their contributions rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?
Are there certain defining characteristics shared among all of the individuals?
Why do you think Apple chose these individuals to appear in this advertisement?
Summarize your findings in a 700- to 1,050-word document.
Format your assignment according to appropriate course level APA guidelines.

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