Jazzercise- The Rebrand

  • 2-1 Discussion: Jazzercise – The Rebrand Discussion Topic UpdatedTask: Reply to this topic

    Starts May 5, 2018 11:59 PM

    Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for Jazzercise, then address the importance of the following:

    • Corporate mission and rebranding alignment with it
    • Defining features of the product/service
    • Current competitors
    • How the company is differentiating itself from competition
    • What is your substantiated opinion of the potential rebrand effectiveness?

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