Read through the Lululemon Athletica case studyon pages C-73 through C-90 of your text. Review the items below that relate to the case study.
- Lululemon’s CEO Chip Wilson’s Apology Called Worst Ever
- Exclusive Interview with Lululemon Founder Chip Wilson
- Sherman, L. (2016, January 25). The rise, stumble and future of Lululemon. Retrieved from http://www.businessoffashion.com/articles/intelligence/the-rise-stumble-and-future-of-lululemon
After you complete the reading and watch the videos, develop responses to each of the following questions.