Market Expansion Feasibility Analysis

Write a 3-part, 750â1500-word in-depth analysis in which you assess the feasibility and profitability of launching a product in a foreign country.

The importance of a thorough analysis to determine the feasibility of launching a product in a new market abroad cannot be overstated. A careful consideration of such factors as cultural communications, global organizational structures and hierarchies, negotiations, and international business ethics is vital to the success of market expansion ventures.

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By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

  • Competency 1: Analyze cultural communications that affect international business.
    • Describe the cross-cultural communication issues that could result from differences in the social, political, and legal structures and hierarchies of a foreign country and those of the United States.
  • Competency 2: Evaluate patterns of global organizational structure and hierarchies.
    • Describe the social, political, and legal structures and hierarchies of a country relevant to market expansion.
    • Compare the social, political, and legal structures and hierarchies of a country to those of the United States.
  • Competency 3: Analyze the role of international business culture in the negotiation process.
    • Propose a company management structure suitable for business operations abroad, based on the business culture of the host country.
  • Competency 4: Assess the feasibility of business operation in other countries.
    • Assess market potential, considering the market situations of 2â3 competitors.
    • Determine the price for a product in a competitive market.
    • Propose an international business strategy for launching and promoting a product.
    • Identify the key fiscal considerations that might affect profitability.
    • Evaluate potential barriers to entry into a foreign market.
    • Describe the key considerations for conducting production operations abroad.

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