Choose a product that you have purchased in the last month and explore several different competitors who sell a similar product. Find out what you can identify about the promotional activities that each of these competitors use to communicate with customers about their products. Pretending that you are a marketing consultant who was hired by the company that makes the product that you purchased, you will send an email memo to the marketing director describing your findings from analyzing the competitors’ promotional strategies. Format this as an email document that includes sentences in several paragraphs, as well as a table presenting some of the information. While this assignment is an opportunity to hone your email writing skills for conciseness, you are still required to cite your sources for your reader.
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