a) What is the growth strategy of GE in India? What led to the challenges GE is facing? Critically evaluate the vertical integration and diversification options for GE.
b) How should Raja think about the situation? What are the most important considerations for him to weigh? How should they factor into his course of action?
c) Use one of the three value strategies – product stream positions, custom solutions integration, or network exchange system – to identify alternative options for Raja