Module 01 Discussion – Public Relations and Advertising Examples

Now that you have an understanding of the differences between public relations and advertising, let’s share some examples of each. For this discussion, you will share one public relations example and one advertising example.

For your initial post, include the following for each example:

  • Company: What is the name of the company?
  • Brand: What brand is represented in the example?
  • Product (if applicable): What product, if any, is featured in the example?
  • Purpose: In your opinion, what is the purpose of the example? Why was it created?
  • Key Message: What is the most important message communicated in the example?
  • Secondary Message: What secondary messages (if any) are communicated? (Tip: Think beyond the words. What message do the visual cues communicate?)
  • Why did you select the examples you chose to share?

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