Module 8 Discussion_GI-LR Framework

Read the chapter8 PowerPoint slides. Use the Global Integration (GI)-Local Responsiveness (LR) framework to analyze the following industries (highlight in each of these industries, which need/pressure should firms concentrate on, and explain briefly why):

  1. Microprocessor (2 points)
  2. Movie-making (2 points)
  3. Air Travel (2 points)
  4. Banking (2 points)
  5. Automobile (2 points)

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