On weeks six, and eight, you are required to locate a current article that addresses a services marketing issue related…

On weeks six, and eight, you are required to locate a current article that addresses a services marketing issue related to class discussions from the Wall Street Journal, Fortune, Newsweek, Business Week, or other publications that are applicable to the course. Students then write and post a blog entry on Blackboard pertaining to the following issues (800 words minimum):

1. A brief summary of the key point(s) of the article.
2. A discussion of how this article relates to a key concept examined in this course and the implications for services marketing practitioners.
3. The student’s personal reaction to the article based upon the marketing perspective gained during the course.