online survey
write up a 1-2 page essay answering the following questions:
1. What is the overall purpose of the survey? I.e., what are the researchers investigating?
2. What did the “Restaurant Scenario” section ask? What was your reaction to these different scenarios? Do you think it’s a good idea or a bad idea for a restaurant to do this from a marketing strategy perspective? Explain.
3. What were the last two questions that the survey asked?
4. In your opinion, which was the most insightful or interesting question? Explain why.
5. Do you think it’s advisable for corporations and brands to make a stand on controversial political and ethical issues? When would it be appropriate and when would it not be appropriate? Explain.
Survey Link:
