ROSS company

We are about to redesign the ROSS company to let the company becomes better. By following these information:

• How did you recognize the redesign needs?
  • Product management
  • Strong competition
  • Negative feedback
  • out-date interior design

• Who is the target market – did it change from their primary target market? Explain why this is the target market you have chosen.
  • Low income and middle income (age 14-60)

• Recap of the SWOT analysis (only the areas that impacted your plan), Cost of plan?

• Strengths	Weakness
  One of the biggest off-price store Convenient locations Wide assortment styles and fashions	Lack of e-commerce involvement Visually un-appealing Stores Lack of stores outside of the US
  Opportunities	Threats
  Trump Tax Plan benefit low income customer Other retail stores are closing down their store Minimum wage increases	Competitors is getting more and more The rental rate increase in California Increasing raw material pricing

  Answer the question: Expected impact to the business?

• write about 200-250 words.