SENSEMAKING AND THE STRUCTURAL FRAME

Before we begin the Module 1 SLP, two very important and related points should be emphasized, as they are fundamental to an understanding of the Module 1 SLP:   

  All four frames can be used to assess any given organization, because all organizations have structural, human resources, political, and symbolic characteristics; and   Different leaders use lenses – or frames – through which they view their organizations. Certain leaders will tend to use one frame predominantly, while others tend to be more balanced, choosing one of the frames depending on the circumstances. The important point here is that there is no “right” frame through which a leader should or must view any given organization or any particular set of organizational circumstances. At the same time, it is helpful for a leader to understand which frame (or frames) he/she is actively using. It is also critical that leaders be aware that there are four frames – not one – and that the use of others may be beneficial to effective sensemaking as well (importantly, this helps leaders to better avoid organizational “blind spots”).

 

 Assignment  The Module 1 SLP requires that you write a 3- to 4-page paper, in which you address the following:     After you briefly describe the organization in which you presently work (ARMY) – apply the Structural Frame to the organization, analyzing the effectiveness of two or three structural characteristics you have identified.      

 

Keys to the Assignment  The key aspects of this assignment that should be covered in your paper include the following (note there are two parts to this SLP):

 

    Part 1:    In a minimum of two pages:    Briefly describe your organization – name, what it does, size (number of employees, annual revenue, relative market share, etc.);  Describe the organizational design of your chosen organization. Is it effective? Why or why not?  Choose 2 or 3 structural characteristics of your organization (e.g., strategic planning process, goals, objectives, policies, procedures, rules, budgets and other allocation of resources, etc.); and  Discuss the relative effectiveness of the structural characteristics you have identified. If you were CEO of your company, what (if anything) might you do differently? Why would you make any changes you suggest?  

 

Part 2:    Complete the Leadership Orientations Questionnaire,

 

This questionnaire asks you to describe yourself as a manager and leader. For each item, give the

number “4” to the phrase that best describes you, “3” to the item that is next best, and on down to “1” for

the item that is least like you.

1. My strongest skills are:

__3___ a. Analytic skills

___4__ b. Interpersonal skills

___1__ c. Political skills

___2__ d. Flair for drama

2. The best way to describe me is:

__3___ a. Technical expert

___4__ b. Good listener

___1__ c. Skilled negotiator

___2__ d. Inspirational leader

3. What has helped me the most to be successful is my ability to:

___2__ a. Make good decisions

__4___ b. Coach and develop people

___1__ c. Build strong alliances and a power base

___3__ d. Inspire and excite others

4. What people are most likely to notice about me is my:

 

___2__ a. Attention to detail

__4___ b. Concern for people

___3__ c. Ability to succeed, in the face of conflict and opposition

___1__ d. Charisma.

5. My most important leadership trait is:

___3__ a. Clear, logical thinking

___4__ b. Caring and support for others

__2___ c. Toughness and aggressiveness

___1__ d. Imagination and creativity

6. I am best described as:

__3___ a. An analyst

__4___ b. A humanist

__1___ c. A politician

___2__ d. A visionary

 

Computing Scores:  Compute your scores as follows:  

 

ST = 1a + 2a + 3a + 4a + 5a + 6a 

 HR = 1b + 2b + 3b + 4b + 5b + 6b 

 PL = 1c + 2c + 3c + 4c + 5c + 6c 

 SY = 1d + 2d + 3d + 4d + 5d + 6d

 

 

_____ST _____HR _____PL _____SY _____Total

 

 

 

Interpreting Scores

 1. Structural leaders emphasize rationality, analysis, logic, facts and data. They are likely to believe strongly in the importance of clear structure and well-developed management systems. A good leader is someone who thinks clearly, makes the right decisions, has good analytic skills, and can design structures and systems that get the job done.

 2. Human resource leaders emphasize the importance of people. They endorse the view that the central task of management is to develop a good fit between people and organizations. They believe in the importance of coaching, participation, motivation, teamwork and good interpersonal relations. A good leader is a facilitator and participative manager who supports and empowers others.

 3. Political leaders believe that managers and leaders live in a world of conflict and scarce resources. The central task of management is to mobilize the resources needed to advocate and fight for the unit’s or the organization’s goals and objectives. Political leaders emphasize the importance of building a power base: allies, networks, coalitions. A good leader is an advocate and negotiator who understands politics and is comfortable with conflict.

 4. Symbolic leaders believe that the essential task of management is to provide vision and inspiration. They rely on personal charisma and a flair for drama to get people excited and committed to the organizational mission. A good leader is a prophet and visionary, who uses symbols, tells stories and frames experience in ways that give people hope and meaning.

 

 

 In a minimum of two pages:  Report your scores for each of the Four Frames.  After you have completed an in-depth self-assessment of your scores, discuss how your scores inform your personal leadership style. 

 

For instance, what do your scores (high and low) collectively suggest about your leadership tendencies and about the ways in which you personally make sense of organizational events?Might your low scores indicate areas in which you may have leadership “blind spots”?

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SENSEMAKING AND THE STRUCTURAL FRAME

In the Module 1 Case, you will write Chapter 1 of your thesis-style paper – relating to the Structural Frame. Using specific examples of “structure” as defined by Bolman and Deal, you will use the Structural Frame as a lens through which you will analyze the effectiveness of the Walt Disney Company.  

 

  Begin the Module 1 Case by visiting the Walt Disney Company website: 

 

   The Walt Disney Company. (2014). Retrieved on May 8, 2014 from http://thewaltdisneycompany.com/        

 

Additional Case-related resources     The following resources should be helpful to you in your analysis of the Case. Chapter 6 of Bryman’s book relates (somewhat ominously) to “control and surveillance” activities at Disney:  

 

   Bryman, A. (2004). The Disneyization of society. London: Sage Publications. Retrieved from Ebrary.   

 

  Structure implies logistics. Certainly, the artful and skillful deployment of technology will often create useful intelligence – even competitive advantage. And so…is Mickey watching? Read “Big Mickey is Watching”:   

 

  Palmeri, C., & Faries, B. (2014). Big Mickey is watching. Bloomberg Businessweek, (4370), 22-23. Retrieved from EBSCO – Business Source Complete. 

 

 

After you have reviewed the contents of the Walt Disney Company website, completed the readings provided at the Background page of Module 1, and performed additional research from the library and the internet, write a 6-7 page paper in which you do the following:  

 

   Using the following assumptions of the Structural Frame, complete an in-depth assessment of the Walt Disney Company:   

 

 Organizations exist to achieve established goals and objectives. 

 

 Organizations increase efficiency and enhance performance through specialization and a clear division of labor.  

 

Appropriate forms of coordination and control ensure that diverse efforts of individuals and units mesh.

 

  Organizations work best when rationality prevails over personal preferences and extraneous pressures.  

 

Structures must be designed to fit an organization’s circumstances (including its goals, technology, workforce, and environment). 

 

 Problems and performance gaps arise from structural deficiencies and can be remedied through analysis and restructuring.

 

 

Describe the organizational design used by the Walt Disney Company. Is Disney’s structure more or less effective as it relates to the company’s ability to accomplish its stated purpose (vision, mission)? Explain.

 

  Using Bolman and Deal’s Structural Frame, analyze two or three structural characteristics of the Walt Disney Company. Because you cannot cover all structural characteristics in a short paper, you will need to be selective; therefore, choose two or three characteristics that are of particular interest to you. These might include the Walt Disney Company’s strategic plans, more specific goals and objectives, or the company’s policies and procedures. Alternatively, you might select technology or some component of Disney’s external environment (e.g., competition, legal, political, or social environments). 

 

 For each structural characteristic that you have included in your Case, discuss the extent to which that structural characteristic has been effective or ineffective relative to assisting Disney attain its stated purpose. Defend your answer in the context of the six (6) assumptions given above (how well do the structural characteristics you’ve identified above ascribe to these assumptions, if at all?).

 

 

  Having had applied the Structural Frame to the Walt Disney Company, is there anything that you would you do differently? Conclude Chapter 1 of your paper by giving recommendations as to what Disney should do differently, and explain why.  

 

The background readings will not give you all the answers to the Case. Therefore, you will need to perform some research in the library, and use a minimum of 3-4 scholarly sources from the library to support and justify your understanding of the case. 

 

 Your paper must demonstrate evidence of critical thinking (if you need tips on critical thinking, http://www.criticalthinking.org/pages/college-and-university-students/799 is an excellent resource). Don’t simply restate facts – instead, be sure to interpret the facts you have accumulated from your research. 

 

 Remember that the Module 1 Case will serve as Chapter 1 of your session-long thesis-style paper.

 

 

 

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