Part I: An example of an external force that has influenced the development of sport marketing activities is the Title IX federal legislation. Analyze how Title IX has influenced the marketing of high school athletics and collegiate sports. Give specific examples of marketing activities that interscholastic and intercollegiate athletics administrators and coaches are implementing today because of Title IX.

Part II: Examine the professional literature (e.g., Street & Smith’s SportsBusiness Journal) to find examples of sport organizations using nontraditional forms of communication to reach key publics. What tactics are they employing? What are they hoping to achieve? Can you think of other ways they could use nontraditional forms of communication to achieve their purposes?