Strategic Management Case Pt 1

Company selected for project:  Azalea Health, Inc. (Valdosta, Ga)

Project Deliverables

Phase 1 Modules 1-3 (Outline for Strategic Management Case)

· Introduction of the company (limit to a maximum of three single-spaced pages).

o Description of the firm and its products

o Company history (brief history, critical events, competitors, leadership), including strategic

elements of its history

o Vision and mission statement

o Assessment of mission and vision

· External assessment

o EFE (External Factor Evaluation) and CPM (Competitive Profile Matrix)with strategic implications (complete the chart and include ½ page analysis for  each matrix)

o Analysis of competitive position, opportunities, and threats (1 pg)

· Internal assessment

o IFE (Internal Factor Evaluation) with strategic implications (chart and ½ page analysis)

o Financial ratio analysis with key conclusions and implications for strategic choice (chart and ½ page analysis)

o Overall analysis of internal capabilities and implications for your strategic decisions (1 page)

Use headings (ex: Description of the Firm, Company History).  Double space all parts of the case. Conduct research (websites, journals, trade magazines, etc.). Cite it (APA Style is required). Include a references page. Include a title page, running heads, and page numbers.

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