Company selected for project: Azalea Health, Inc. (Valdosta, Ga)
Phase 1 – Modules 1-3 (Outline for Strategic Management Case)
· Introduction of the company (limit to a maximum of three single-spaced pages).
o Description of the firm and its products
o Company history (brief history, critical events, competitors, leadership), including strategic
elements of its history
o Vision and mission statement
o Assessment of mission and vision
· External assessment
o EFE (External Factor Evaluation) and CPM (Competitive Profile Matrix)with strategic implications (complete the chart and include ½ page analysis for each matrix)
o Analysis of competitive position, opportunities, and threats (1 pg)
· Internal assessment
o IFE (Internal Factor Evaluation) with strategic implications (chart and ½ page analysis)
o Financial ratio analysis with key conclusions and implications for strategic choice (chart and ½ page analysis)
o Overall analysis of internal capabilities and implications for your strategic decisions (1 page)
Use headings (ex: Description of the Firm, Company History). Double space all parts of the case. Conduct research (websites, journals, trade magazines, etc.). Cite it (APA Style is required). Include a references page. Include a title page, running heads, and page numbers.