Superba Cravats is a major marketer of men’s bow ties.

Superba Cravats is a major marketer of men’s bow ties. It estimates there are 20 million buyers of bow ties each year, that the average wearer of bow ties purchases 4 ties per year, and that the average price per bow tie is $10. Superba Cravats currently has a market share of 20 percent, which it expects will increase to 25 percent in the coming year as a result of its new relationship marketing program. The sales forecast or company forecast for Superba for the coming year would be

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