The 4Ps or 4Cs in a brand in the US marketplace

Identify and interpret a brand in the current, US marketplace. Analyze how the brand is positioned by its corporate owners versus outside influences – for example, consumers or the whole marketplace.

Include the following:

  • Company Name, Brand Name
  • Brand Position in terms of the 4Ps or 4Cs
  • Your summary of the brand’s target market
  • Your analysis of the brand positioning by the corporate owners (i.e., the brand manager) versus outside influences (popular culture, the consumer, or marketplace).

Your assignment should be no longer than 2 pages.

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