Identify and interpret a brand in the current, US marketplace. Analyze how the brand is positioned by its corporate owners versus outside influences – for example, consumers or the whole marketplace.
Include the following:
- Company Name, Brand Name
- Brand Position in terms of the 4Ps or 4Cs
- Your summary of the brand’s target market
- Your analysis of the brand positioning by the corporate owners (i.e., the brand manager) versus outside influences (popular culture, the consumer, or marketplace).
Your assignment should be no longer than 2 pages.