The branding of coca cola company

Investigate the branding of coca cola company
What kind of brand does the coca cola wish to portray?
How does coca cola show its brand? how does the logo show the brand? are there any slogans?
Who is the coca cola branding aimed at ?
Who creates and develops the brand?
Has the company?s brand changed over the years? are there plans to alter the brand in the future?

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