The Franchise Relationship

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Discuss why trust is important in the franchisor-franchisee relationship? How does trust or the lack of trust impact the relationship or success of the business, if at all? Find at least one quote from one of this week’s assigned articles that supports this point of view.


You must cite at least 2 of this week’s assigned readings using APA-formatted in-text citations and references listings.

Lindenmayer, J. (2009). Making franchise relationships work. Entrepreneur. Retrieved fromhttps://www.entrepreneur.com/article/202008
• Modell, C. (2010, September). Trust: Key to successful franchise relationships. Franchising World. Retrieved from http://www.franchise.org/trust-key-to-successful-f…

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