The WSJ, page B4, dated March 27, 2018, has an article of Spotify. Assume that the article is factually accurate and correct, in what ways can you see the shift in orientation to growth changing the role and function of Marketing in a high tech firm.

The WSJ, page B4, dated March 27, 2018, has an article of Spotify. Assume that the article is factually accurate and correct, in what ways can you see the shift in orientation to growth changing the role and function of Marketing in a high tech firm.

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