Theorists argue that modern organisations should aim to be both profitable and good ?corporate citizens?. Critically examine the importance of Corporate Social Responsibility in today?s globalized business environment.

Theorists argue that modern organisations should aim to be both profitable and good ?corporate citizens?. Critically examine the importance of Corporate Social Responsibility in today?s globalized business environment.
Discuss the ways in which a positive, adaptive corporate culture can enhance organisational effectiveness in a globalized world. How can business leaders create such a culture in their organisations?