Unit 2 – Journal

Competitive Advantage and the Value Chain:

Describe an example of a company or organization, not discussed previously, where the focus on customer delight has a direct and long-term impact on the brand’s competitive advantage. Why did you choose this example?

Requirements:

Your reflective Journal article should consist of a minimum of three paragraphs, with at least four to five sentences per paragraph. The Journal must be concise, well-written, and demonstrate a thorough understanding of the question asked. This Journal exercise provides you the opportunity to demonstrate your knowledge of this unit’s learning.

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