Values and Lifestyles System (VALS2™)

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Chapter 6 in your text discusses the Values and Lifestyles System (VALS2™) and how it is used as a segmentation strategy by some firms. Take The VALS™ Survey, which is free, and only takes a few minutes. Critique your VALS orientation. In your own 300 words, what group does VALS put you in? Do you agree with that group? Do you think you should be in a different group? NO PLAGARISM!!!!!!

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