Who are you?
After figuring out what product to sell, one must understand who is our target market. Researching the customer and his or her buying behavior is part of the essential data that is needed to put advertising dollars to work in the marketing plan.
Primary Task Response: Write 600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
The values, attitudes, and lifestyle survey (VALS) analysis helps marketers understand the behaviors and lifestyles of customers. It includes a survey to find out what products consumers own, their media preferences, their hobbies, and so on. Check the survey by clicking on the following link: http://www.strategicbusinessinsights.com/vals/presurvey.shtml.
Take the survey and discuss your findings with your colleagues. Make sure to include the following:
What VALS type are you?
Do you agree with your VALS type? Explain why or why not.
How can marketers use this information?
Title Edition Author Publisher ISBN
Marketing 2 Grewal, Levy McGraw-Hill 9780077983703