W2 – Marketing Plan: Part II

Review your returned MKT 308 Marketing Plan Template from the Week 1 assignment. As you work on your plan throughout the class, you may go back and adjust previously submitted sections to include new information learned or to incorporate instructor feedback. You may also elaborate on any of the concepts with further conceptual frameworks and research evidence you have learned as the course progresses.
Complete SECTIONII of the Marketing Plan Template in approximately 750 words.
II. A. SWOT Analysis
II. B. STEEP Analysis
II. C. Success Rational
Format your template text using West Writing Style Handbook guidelines.
Include a minimum of three new sources, which may consist of readings from the University Library, your text, and other selections.
Submit your work via My Assignments.
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