Health care providers increasingly are relying upon marketing as a means of overcoming growing competition. Competition-oriented marketing necessitates a comprehensive analysis of the competitive setting. Prepare a 8-10 slide (not including title and reference slide) that explains why competitor analysis is so instrumental in the strategic management process. List the pros and potential barriers of the competitor analysis and competition-oriented marketing campaigns. Requires a minimum of two peer reviewed references in addition to the textbook.
Hybrid students should be prepared to present in class.