Week 7 – Marketing Research Paper

Paper: Marketing Research in Two Fortune 100 companies

Requirements:
Students are to research two Fortune 100 companies and discuss their current marketing strategies. Topics of discussion include:
1. Identify the organizations Chief Marketing Officer
2. Summarize in 200 to 300 words the firms leading marketing strategies
3. Discuss the strengths and weaknesses of the stated strategy
4. Discuss changes you would propose as the CMO.

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