What do you deduce from the correlations?

Next, download the file Sample Data. Prepare a chart similar to the one in the downloaded file to indicate whether the correlation between Variables A and B were found to be positive, negative, or minimal. Provide explanation and justification for your decisions.

In your own words, explain what it means if the correlation of 2 variables is positive, negative, or minimal (close to 0), and give an example of each.

  1. What do you deduce from the correlations?
  2. What are the implications for Big D Incorporated regarding their client in the outdoor sporting goods?
  3. What are the implications for the penetration into the indoor sporting goods market?
  4. Also, how can you use the correlation tools to identify the variables in the research toward the expansion into the indoor sporting goods market?


Variable A


Number of indoor basketball leagues in demographic area

High demographic of younger target market.

High number of indoor sporting facilities.

Rural geographic setting.

Variable B

Three college basketball teams and one NBA team in region to   spark interest.

Lack of any indoor sporting facilities.

Extremely warm geographic area.

High-income geographic area.

Correlation:positive, negative,   minimal?

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