Why are there discussions in the media regarding ‘fake news’?

Why are there discussions in the media regarding ‘fake news’? How was it deployed during the Brexit referendum and the US Presidential election campaigns? What approaches can be taken and what are broadcasters doing to reduce its influence?
Define and explain what ‘fake news’ is with relevant examples.
Explain the ethical aspects and origins of ‘fake news’ with the use of current and historic examples.
Explain the significance and impact that ‘fake news’ has on the media industry and audiences.

Your work will be assessed on its qualities. This means that it should be original, creative, researched with the inclusion relevant quotations and examples.
Your work will be appropriately structured with elucidated examples with concise and correct use of English.
You will also draw upon relevant secondary research from accredited and verified sources.

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