Who will it interest? What is the key message? How effective is the ad at getting the company’s brand and message across to viewers?

Q2. Advertising and the Super Bowl Collapse

Select one of the ads aired in the Super Bowl and analyze it:

Who will it interest? What is the key message? How effective is the ad at getting the company’s brand and message across to viewers?
In your opinion, is advertising in the Super Bowl worth the price tag (up to $5 million for a 30-second spot)? Why or why not?

(You can find some of the 2018 ads here: https://www.cnn.com/videos/cnnmoney/2018/02/05/most-memorable-2018-super-bowl-ads.cnnmoney or you can check out last year’s ads here: ads aired in the Super Bowl 50).

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